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Sampling and Product Evangelism

November 19, 2007 Leave a comment

Today as I filled the same dairy end-cap again and again with butter, eggs, and coffee flavoring I was amazed at the persistence of the older woman sampling some vegetables nearby. This lady had a previously prepared speak that she gave to each guest visiting her table. I couldn’t believe how she continued unleashing her sales pitch even when the majority of people completely ignored her.

Then I thought of the Christians whose form of evangelism is similar to this lady’s sampling speech. We have all seen or met a Christian who keeps on preaching to each person in ear shot, whether they care or not.

Listening to the sampling woman made me feel both embarrassed and sad for her. I felt anxious for the experience of our guests. It is the same for me with evangelism; I don’t want to pepper people with polemical pleas for Jesus. True, the woman sold some product (just like some street corner preachers will win converts) but I wonder if it is really the right approach?

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Categories: Evangelism, Work

Survey Says…

October 11, 2007 Leave a comment

A friend of mine blogged the lyrics from a new song written by her husband’s former band. The guys in the band aren’t Christians but they seem to have bumped into some.

Let’s just say, they weren’t too impressed with the folks they encountered.

Categories: Evangelism, Music

Racial Diversity Does Not Equal Increased Missionary Opportunity

September 17, 2007 4 comments

Had two conversations today that kind of left a bad taste in my mouth about how many white evangelicals see the world. Both conversations involved wonderful, Jesus loving people. However they are also both white people, with little multicultural experience on any kind of regular basis that I am aware of (maybe I’m wrong).

Here’s what bothered me – when I talked about my new job, and about how the place I work is a very racially diverse environment, both individuals replied along the lines of, “Wow, what a great ministry opportunity.” It seemed as if they equated racial diversity with a need for evangelism. Like where I work is some how more of a mission field than any place else.

I feel blessed to be immersed, albeit for a short time, in a racially diverse setting. I’ll be the first to admit that I am often not comfortable, and that I have been forced to face some of my own fears and prejudices. Yet I know that there is something to be learned during my time in this location. I also feel like I am getting a tiny glimpse into what Revelation declares,

“Worthy are you [Jesus] to take the scroll and to open its seals,
for you were slain, and by your blood you ransomed people for God
from every tribe and language and people and nation,
10 and you have made them a kingdom and priests to our God,
and they shall reign on the earth.” (Revelation 5:9)

After this I [John] looked, and behold, a great multitude that no one could number, from every nation, from all tribes and peoples and languages, standing before the throne and before the Lamb [Jesus], clothed in white robes, with palm branches in their hands, 10 and crying out with a loud voice, “Salvation belongs to our God who sits on the throne, and to the Lamb!” (Revelation 7:9)

Categories: Evangelism, Ministry

3×5 Rule for Spiritual Conversations

August 11, 2007 Leave a comment

Good thoughts on how to increase personal evangelism in our lives.

It is important for a leader to think strategically about their conversations throughout the week. If you don’t plan it or make room for it, the likelihood is that it is not going to get done. I agree with Brian McLaren’s statement, “We should count conversations rather than conversions, not because I don’t believe in conversions, but because I don’t think we’ll get many conversions if we keep emphasizing them.” The number of conversations you have is directly related to the number of conversions you will see happen over a year. In coaching church leaders we use the 3 by 5 rule. If leaders are going to be serious about connecting with people they need to uncover at least 5 new contacts a day, equaling about 35 a week, which will lead to 3 “sit-downs” for a meaningful conversation.

(HT: Steve McCoy from Gary Rohrmayer)

Categories: Evangelism, Leadership