Archive for the ‘Marketing’ Category

Top 20 Church Logos

July 25, 2007 1 comment

Kent at Church Relevance says,

A good logo design is…

Distinctive. Memorable. And timeless.
It is aesthetically pleasing.

It is scalable, looking good while as large as a billboard or as small as a dime. It looks good in color as well as black and white. And it is simple enough that it can be applied to a media spectrum as broad as paper to plastic and t-shirts to websites.

Most importantly, a good logo communicates the unique qualities of its brand.

With that in mind he identifies his Top 20 Church Logos. Which are your favorite?

Categories: Marketing, Ministry

Signs Matter

Church Marketing Sucks posted a blog today that I wrote regarding the importance of good signage. Here’s a teaser..

When I was 10 years old there was a song by Tesla that was rocking the airwaves called “Signs.” All my friends and I loved the song. You are probably thinking of the chorus right now…

Signs Signs everywhere there’s signs, Blocking out the scenery breaking my mind Do this, don’t do that, Can’t you read the sign

Yesterday I had to take my kids to a medical check-up in a non-familiar place. The check-up was taking place in a local high school in our city and the whole experience felt to me very much like visiting a portable church.

Click here to read the whole thing.

Categories: Churches, Marketing, Writing

Outreach Lessons From Denny’s

If you didn’t catch my post on outreach lessons from Denny’s you can read it over at a really cool site place where I am a guest blogger, Church Marketing Sucks.

Categories: Marketing, Ministry

Using Technological Tools for Kingdom Purposes

April 26, 2007 2 comments

I love what Denny’s restaurant is doing to try and attract the college crowd, via Nation’s Restaurant News

Denny’s plan is to become a “social gathering” place for students who want to study for exams or meet with friends over a sit-down meal instead of grabbing a quick burger at a fast-food drive-thru, Polydoroff said.

To lure them in during the promotion, Denny’s is offering meal deals because students are on a budget, he said, and using free Wi-Fi, text messages and banner ads on to communicate with students because they are heavy users of those media.

“It’s pretty new and significant for us,” Polydoroff said. “We never did text messaging before.”

Marketing support also includes direct mail, coupons and ads in college newspapers.

Denny’s is striving to communicate to their desired customers in a way that those people can understand. This is the business world’s attempt at ‘meeting people where they are at.’ Younger generations of people are more and more entrenched in the world of technological conversation and expertise. Are our churches keeping up? How are those of us in ministry using the communication tools of technology to connect with people in their congregations? I know that some churches are taking advantage of today’s technology in communicating the Gospel but I think this kind of thinking needs to become even more prevalent.

A major barrier to churches using these tools is simply the lack of understanding many pastors and older ministry leaders have regarding the things available to them. So it is often the difficult task of younger leaders to take up the baton and push the marketing/ communicating/ evangelizing envelope. I believe that those of us who are familiar and comfortable with things like blogging, text messaging, and other possible technological ministry venues (i.e.’s Second Life ministry) have a responsibility to humbly inform and teach older generations about the possibilities. Because once people are informed of the benefits they are less likely to push back or reject technological tools.

Who knows, they may even embrace and redeem these tools for the eternal benefit of souls.

Categories: Marketing, Ministry, Technology

Mascots in Children’s Ministry

April 4, 2007 1 comment

I wrote a post as a guest blogger for the Church Marketing Sucks blog examining my experience as the A&W Root Beer Bear mascot and asking the question,

But couldn’t we at least use a mascot to engage the kids in hearing about Jesus? Why not use something larger than life to teach kids about the one who truly is larger than life? My instinct and experience tells me that our kids would go nuts over this kind of thing. It is sort of like how on children’s Sunday the pastor always uses puppets. There is something about the fantasy that hooks the attention of kids.

There have been some really great comments. It sounds like the mascot idea is working well in many children’s ministries across the country. You can read the entire post and comments here.

Categories: A/W, Marketing, Ministry

Satan Hates just launched a billboard campaign in multiple cities where they have church locations. The theme of the campaign is Satan Hates There are some pretty catchy sayings on the billboards and an ironic story behind the denied billboard application in Las Vegas. You’ll have to check out the Swerve blog to see what I’m talking about.

Categories: Churches, Marketing, Ministry

18 Word of Mouth Boosters for Churches

November 26, 2006 2 comments

I have had this post saved on my Bloglines for quite a while and since I am doing some Bloglines cleaning I decided it was time to post it here.

So without further ado here is my list of Word of Mouth boosters for churches. Some of these are taken directly from the Word of Mouth Marketing Association list (link via Brand Autopsy) as they apply in both instances. And some are originals. I whittled the list down from 43 to 18 as I felt some of theirs were redundant or did not apply.

1. Identify the Connectors (see Malcolm Gladwell’s Tipping Point) in your church and encourage them to do what is natural.

2. If you train your congregation in the ways of evangelism, they become better recruiters. Teach them about servant evangelism, enable them to make friends in the world, make evangelism easy. Bring it back to the way that Christ modeled.

3. Make it easy for people to find you (i.e. yellow pages, signage, website, free advertising sources, paid advertising sources).

4. Use interesting stories or testimonials to bring your ministry impact topics to life. Whether it be on your promo materials or on your website or in your services, oftentimes this has more impact than the sermon.

5. Encourage your church marketing evangelists to tell two friends about you, not just one.

6. Do something unexpected and generous for your congregation–send a free item (include an extra one for them to pass along to a friend) just for being a valued member of the church. This can include T-Shirts, Sermon CDs, Books that the church finds foundational, etc.

7. Do something unexpected and generous for your visitors. The visitors bag should not be a boring place. Your printed materials should be of professional quality. In the very least they should be printed in color and not just on colored paper. The material should be informative and positive in tone. And there should be a gift of some sort like a gift certificate to Starbucks or Chick-Fil-A

8. Create experiences. Your services should be experiential.

9. Be an evangelist for your evangelists. If there is someone you know who is making a difference in bringing people in to your church then point them out so others can learn from what they’re doing. You would also do well to praise them in front of others. Make them feel special, as they are.

10. Give your congregation business card holders packed with referral cards.

11. Ask–just ask your congregation to talk about you. (Duh!)

12. Leverage the content your church creates to make it talk-worthy. This includes PowerPoint slides, the bulletin, touch cards, visitor bags, outline sheets etc. If it can be used in multiple places then do so (i.e., web site, visitor bags, etc). And make it memorable.

13. Put your marketing collateral in something noticeable that gets people talking.

14. Make it easy for people to easily spread the word about you (Create a button for their blog or web site, a card or CD they can pass along to a friend)

15. Create clever 30-second viral videos and post to your home page. Poke fun at yourselves. Do something fun. Spoof a popular TV show. Talk about something in current culture. Engage the audience.

16. Let your congregation create ways to make it easy for members to show off their creativity. Use artwork by church members on Thinking of You cards, post cards, church bulletins etc.

17. Let your marketing evangelists know you’re listening. Comment on their blogs, invite them to marketing planning meetings or to your office for a VIP meeting to hear their ideas.

18. Join in the conversation (and start one if needed).

(HT: Church Marketing Sucks)

Categories: Marketing, Ministry